Today, OzHarvest partner, We Are Cheeky, launches its range of over 60 products in Woolworths stores across Australia. We Are Cheeky has partnered with OzHarvest to help rescue food and donate meals to Australians in need. For every product purchased, We Are Cheeky will donate proceeds to OzHarvest, with the goal of generating over 15,000 meals within the first month of the range hitting shelves.
The playful, but stylish, range of kitchen and homewares includes an affordable assortment of ceramics, bakeware, glassware, utensils, bar equipment, hydration, lunch and baby mealtime products. Far from your average range of kitchen and homewares; We Are Cheeky’s products feature playful designs and quotes, like the ‘whip it good’ whisk and the ‘I’m spicy’ mini bowl.
Today’s Australian launch follows the brand’s success in the United States, where it originated in November 2014 as ‘Cheeky’. Since its U.S. launch, Cheeky has helped generate over 15 million donated meals through its partnership with Feeding America and No Kid Hungry.
“Following the support we received from our customers in the U.S., we wanted to bring the brand back home to Australia in order to help the 3.6 million Australians who receive food relief every year whilst tapping into our distinct Aussie culture and sense of humour. This is reflected throughout the Australian range. Aussies love homewares, are passionate about giving back, and are renowned for our cheeky sense of humour. We Are Cheeky ticks all of these boxes, and we can’t wait to see how Aussies respond to the brand,” said We Are Cheeky Co-Founder and Australia CEO, Lance Kalish.
Speaking about the brand partnership, OzHarvest Founder, Ronni Kahn, said: “we are thrilled to partner with We Are Cheeky – a brand that shares our passion and drive for helping others, and like us, appreciates the value of having fun while doing it.”
Not only committed to nourishing the nation, We Are Cheeky is also passionate about helping to reduce plastic waste, with minimal packaging being used across the entire range and not one product being packaged entirely in plastic. Instead, products are mostly packaged in cardboard boxes or displayed in recyclable cardboard trays, and labelled with small paper stickers or tags.
We Are Cheeky is all about that tingling feeling you get when you share a meal with the people you love – the feelings, the stories, the fabulous food. You can join the brand in its quest to help those in need by purchasing from its cheeky range of kitchen and homewares, available exclusively from Woolworths in-store and online from today.